Crafting a Powerful Personal Statement

2.1 Purpose of a Personal Statement

Your personal statement is the headline of your coaching story. Recruiters spend an average of 7 seconds on first glance—make them care instantly.

2.2 Anatomy of a Great Statement

1. Passion – Why you coach.
2. Philosophy – How you coach.
3. Impact – Results you’ve delivered.

Formula: "I am passionate about ___, I coach by ___, and I’ve helped teams achieve ___."

2.3 Example Statements

• "I turn raw potential into disciplined, resilient athletes who lead with confidence—on and off the field."
• "Strategic innovation and relentless preparation define my program, producing three state titles in five seasons."

2.4 Writing Steps

1. Brainstorm verbs (develop, mentor, elevate).
2. Pick one signature result (championships, scholarships, culture change).
3. Write a draft under 100 words.
4. Trim filler words until < 75 words.
5. Read aloud—if it feels natural, you’re done.

2.5 Common Mistakes

• Vague clichés: “hard worker”
• Overly long mission statements (> 100 words)
• Stats without context

2.6 Final Checklist

☑️ < 75 words ☑️ Active verbs ☑️ Unique value ☑️ Authentic voice